The lead routing platform HubSpot teams deserve.
Build visual routing flows with drag-and-drop. Territory rules, round-robin pools, account matching, and SLA enforcement — all native to HubSpot.
No credit card required. Cancel anytime.
Before FlowRouter
HubSpot is powerful. Routing is complex.
FlowRouter bridges the gap.
Round-robin or nothing
HubSpot gives you powerful automation, but routing complex scenarios — territory splits, account ownership, weighted distribution — means layering workflow branches that are hard to visualize and harder to maintain.
Invisible failures
When a lead doesn't get assigned, you find out from a sales rep complaint two days later. No routing log, no error visibility, no way to know what broke.
Enterprise tools, enterprise prices
The routing tools that actually work cost $30K+/year and require Salesforce. If you're on HubSpot, you've been told the right tool doesn't exist for you.
The Flow Builder
See your routing logic,
not a list of rules.
Visual flow builder
Drag-and-drop nodes. No code. No Salesforce admin.
Test before you deploy
Simulate any contact through the flow and see every decision.
Version history
Every deploy logged. One-click restore to any version.
Features
Everything your team needs.
Nothing you don't need.
Lead-to-Account Matching
Match inbound leads to known accounts with 90%+ accuracy using fuzzy company name, email domain, phone, and LinkedIn signals.
Territory Routing
Geographic and firmographic territory rules. Define state, industry, or company size rules in a table — no coding required.
Round-Robin Pools
Weighted and equal distribution. Schedule-aware routing with OOO detection. Capacity caps per rep that actually work.
SLA Enforcement
Set response time targets. Get alerted when a lead sits too long. Escalate automatically before a prospect goes cold.
Routing Audit Log
Every routing decision logged with a step-by-step explanation. "Why did I get this lead?" answered in 5 seconds.
HubSpot-Native
Lives alongside HubSpot. Routing health card on every contact. Dashboard in your HubSpot nav. No separate login.
How It Works
From install to first routed lead
in 30 minutes.
Connect HubSpot
Install from the HubSpot Marketplace. OAuth in one click. FlowRouter imports your team, companies, and forms automatically.
Build your flow
Choose a template or start blank. Drag nodes, connect logic, and test with real contacts before deploying.
Route with confidence
Deploy and watch leads flow. Every assignment logged, every decision explained. Adjust anytime.
The honest comparison.
We built FlowRouter for HubSpot teams who need real routing without the enterprise price tag.
| HubSpot Native | Enterprise Tools | FlowRouter | |
|---|---|---|---|
| Visual flow builder | ✗ No | ✓ Yes | ✓ Yes |
| HubSpot-native | ✓ Yes | ✗ No | ✓ Yes |
| Lead-to-account matching | Basic | ✓ Advanced | ✓ Advanced |
| Territory routing | Manual | ✓ Yes | ✓ Yes |
| Routing audit log | Limited | ✓ Yes | ✓ Yes |
| Per-step decision trace | ✗ No | ✓ Yes | ✓ Yes |
| SLA enforcement | ✗ No | ✓ Yes | ✓ Yes |
| Routing analytics | ✗ No | ✓ Yes | ✓ Yes |
| Pricing | Included | $2,500+/mo | From $149/mo |
| Requires Salesforce | ✗ No | ✓ Yes | ✗ No |
Built for HubSpot teams. Priced like it.
No Salesforce tax. No enterprise contracts. No hiding the price until a demo call.
Free
$0
Free forever
Starter
$149
/month
Pro
$299
/month
Scale
$599
/month
- Visual flow builder included on every plan
- Connect your HubSpot in minutes
- Free tier available — no credit card required
No contracts. Cancel anytime. Upgrade or downgrade at any time.
Frequently asked questions
From the Blog
Latest insights
Practical guides on lead routing, RevOps, and building for HubSpot.
What Is RevOps? A Practical Guide for HubSpot Teams
Revenue Operations gets described a lot of different ways. This is the working definition — what RevOps actually owns, how it's structured, and what it means specifically for teams running HubSpot.
Why Your Leads Keep Falling Through the Cracks
Six failure modes that cause HubSpot leads to slip through the cracks — and what's actually happening under the hood. Written for RevOps teams who know something is broken but can't pin it down.
How HubSpot Handles Lead Routing — And Where the CRM Layer Ends
An honest look at what HubSpot provides for lead routing, what it's designed to do well, and where routing infrastructure naturally picks up.
Your leads deserve
a dedicated routing layer.
Join a list of growing teams routing with precision. First flow live in 30 minutes.
Free for up to 3 users · No credit card required